{"id":101,"date":"2020-04-13T20:58:52","date_gmt":"2020-04-13T20:58:52","guid":{"rendered":"http:\/\/rainbowit.net\/themes\/trydo\/getting-tickets-to-the-big-show-copy-copy\/"},"modified":"2024-01-15T13:22:42","modified_gmt":"2024-01-15T16:22:42","slug":"tres-puntos-clave-para-que-el-marketing-de-influencers-funcione-para-tu-pyme","status":"publish","type":"post","link":"https:\/\/www.macawlabs.com\/en\/tres-puntos-clave-para-que-el-marketing-de-influencers-funcione-para-tu-pyme\/","title":{"rendered":"Three key points to make influencer marketing work for your SME"},"content":{"rendered":"<p><strong><em>En esta edici\u00f3n de MacawBlog vamos a revisar una de las mayores tendencias en el marketing digital los embajadores.<\/em><\/strong><\/p>\n\n\n\n<p>Los embajadores de marca siempre han sido una forma popular para que las empresas creen conciencia y credibilidad. Alinear su negocio con una persona de alto perfil alguna vez fue prohibitivamente costoso para muchas PYMES, pero el aumento de los influyentes en las redes sociales ha nivelado el campo de juego.&nbsp; El truco es encontrar a alguien con la audiencia adecuada y valores compartidos.<\/p>\n\n\n\n<p>En pocas palabras, s\u00ed funciona, sin embargo, hay muchos factores a considerar antes de que una PYME implemente una estrategia de embajador de marca. Por ejemplo, si MacawLabs pensara en presentar embajadores de marca externos, aqu\u00ed est\u00e1n las primeras tres cosas en las que pensar\u00eda:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sinergia-de-marca\">Sinergia de marca<\/h2>\n\n\n\n<p>Las empresas deben considerar si la marca y los valores personales de un embajador se alinean con los de la empresa. Por ejemplo, como empresa de como MacawLabs que cuenta con una pol\u00edtica medioambiental estricta tendr\u00eda que considerar factores como cu\u00e1n amigable con este tipo de mensajes es un embajador potencial con sus pr\u00e1cticas diarias, su pasi\u00f3n por educar a otros sobre un estilo de vida ambientalmente responsable y m\u00e1s. Esto tambi\u00e9n se conoce como permiso de marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"proposito\">Prop\u00f3sito<\/h2>\n\n\n\n<p>Al igual que con todas las decisiones comerciales, debe haber un prop\u00f3sito identificado detr\u00e1s de la implementaci\u00f3n de una estrategia de embajador de marca. Las empresas deben preguntarse si est\u00e1n buscando aumentar la conciencia masiva, apuntar a ciertos mercados o aumentar la credibilidad. Tambi\u00e9n pensar\u00eda si el momento de la estrategia de embajador de marca se alinea y respalda los objetivos comerciales actuales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"asegurar-su-propia-narrativa-de-marca\">Asegurar su propia narrativa de marca<\/h2>\n\n\n\n<p>En \u00faltima instancia, si una empresa quiere que una estrategia de embajador de marca tenga \u00e9xito, es importante que est\u00e9n equipados con mensajes consistentes al interactuar con audiencias externas. Esto significa que en el n\u00facleo mismo de la estrategia, la propia empresa debe tener una narrativa de marca definida y mensajes clave. La consistencia es la clave del \u00e9xito aqu\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Las empresas deben considerar si la marca y los valores personales de un embajador se alinean con los de la empresa. <\/em><\/p><\/blockquote>\n\n\n\n<p> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"en-definitiva\">En definitiva<\/h2>\n\n\n\n<p>Un embajador de marca es una buena opci\u00f3n si sus l\u00edderes no son necesariamente los adecuados para hablar externamente en nombre de la empresa o no son los mejores para comunicarse con el p\u00fablico objetivo de su negocio. Por ejemplo, es posible que su CEO no se comunique de manera relacionable con su grupo demogr\u00e1fico objetivo, y un embajador de marca podr\u00eda hacer un mejor trabajo.<\/p>\n\n\n\n<p>Los embajadores de la marca pueden aumentar la conciencia y la credibilidad al atraer a su audiencia existente a su marca y ayudar a generar el bombo y el zumbido que proviene de estar conectado con alguien notable.<\/p>\n\n\n\n<p>Dicho esto, ten mucho cuidado con qui\u00e9n eliges para representar a tu marca. Considere tener m\u00e1s de un embajador, para mitigar el riesgo que proviene de tener todos sus huevos en&nbsp; una canasta. Alternativamente, adj\u00fantelos a una sola campa\u00f1a o producto en lugar de a todo su negocio, lo que ayuda a limitar a\u00fan m\u00e1s el riesgo.<\/p>\n\n\n\n<p>Si quieres utilizar embajadores de marca para tu empresa o potenciar el uso de los que ya tienes. Ponte en contacto con nosotros y tu marca alcanzar\u00e1 nuevos horizontes.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>En esta edici\u00f3n de MacawBlog vamos a revisar una de las mayores tendencias en el marketing digital los embajadores.<\/p>","protected":false},"author":4,"featured_media":1454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"content-type":"","footnotes":""},"categories":[49,54,53,47],"tags":[57,56,55],"class_list":["post-101","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-advertising","category-blog","category-macawblog","category-marketing-digital","tag-embajadores","tag-influencer","tag-marketing-digital","post_format-post-format-gallery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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